Business Insider·4 min read·easy

I quit my job and became a travel 'micro influencer.' Now I make money leading tours and see the world for free.

I quit my job and became a travel 'micro influencer.' Now I make money leading tours and see the world for free.
AI Summary

Rhiannon Wood, a 26-year-old former journalism student, has built a career as a travel micro-influencer by leading group tours globally. She monetizes her 60,000-follower Instagram account to fund her lifestyle and build a travel agency business.

Why it matters

It illustrates the shift in modern career paths toward creator-led businesses and the monetization of personal travel experiences.

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The offers and details on this page may have updated or changed since the time of publication. See our article on Business Insider for current information. Rhiannon Wood is a social media influencer who leads travel group trips around the world. Courtesy of Rhiannon Wood Rhiannon Wood, 26, fell in love with traveling during her university's study abroad program in 2021. After working minimum-wage jobs around the world, she took courses on how to monetize social media. Today, she has about 60,000 Instagram followers and is building her own travel agency. This as-told-to essay is based on a conversation with Rhiannon Wood , a 26-year-old travel micro influencer who runs a social media business and leads group tours around the world. It has been edited for length and clarity.

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