I quit my £80,000 job to make ice cream - here's how
Vivien Wong shares her journey of leaving a high-paying accounting career to co-found the successful mochi ice cream brand, Little Moons. She emphasizes the importance of the '80-20 rule' for entrepreneurs, suggesting that launching a product before it is perfect is key to market success.
Why it matters
It offers practical advice for aspiring entrepreneurs on scaling a business and managing the transition from corporate employment to startup ownership.
Image source, Vivien Wong Image caption, Vivien Wong founded mochi brand Little Moons with her brother Howard
At 28, Vivien Wong walked away from an £80,000-a-year accounting job to start making ice cream with her brother.
Growing up in her family's bakery, she had dreamt of one day running her own business. She says her father's cancer diagnosis made her take the leap to create Little Moons.
The mochi balls of doughy rice filled with ice-cream exploded on TikTok, but its apparent overnight success was more than a decade in the making.
Wong shares the lessons she learnt along the way and her advice for anyone thinking about starting a business of their own.
Figure caption, Little Moons co-founder Vivien Wong: Your product doesn't have to be perfect
One of the biggest mistakes aspiring founders make is waiting for everything to be perfect so Wong recommends following an "80-20 rule".
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