I'm the CMO of Indeed. Companies are looking to hire a new kind of marketer
Indeed CMO James Whitemore notes that while marketing job postings have declined since the pandemic, roles requiring AI skills are on the rise. He argues that modern marketers must evolve to become data-literate, business-focused leaders rather than functional specialists.
Why it matters
This shift reflects broader labor market trends where AI integration is forcing a re-evaluation of essential professional skill sets.
James Whitemore is chief marketing officer at Indeed. Indeed / Alive Coverage Research by Indeed shows that that marketing job postings are 25% below pre-pandemic levels. The author, James Whitemore, is Indeed's chief marketing officer. Future-forward marketers need data savvy, business literacy, and curiosity to drive growth. In my job, I have a unique vantage point on how work is changing. Every day, we see millions of hiring decisions reflected in labor market data. One trend stands out: according to our research division, the Indeed Hiring Lab, marketing job postings remain roughly 25% below pre-COVID-pandemic levels. In fact, marketing job opportunities have fallen faster than almost any other white-collar function over the last five years. If you looked at that data in isolation, you might conclude marketing roles are becoming obsolete. I don't think that's what's happening at all.
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