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Business Insider·3 min read·easy

I'm the CEO of Oura. I wake up at 5 a.m. when things are going well, and 3:30 a.m. when they're not. Here's what a day in my life looks like.

I'm the CEO of Oura. I wake up at 5 a.m. when things are going well, and 3:30 a.m. when they're not. Here's what a day in my life looks like.
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Tom Hale, CEO of Oura Health, shares his daily routine, which involves using biometric data from his Oura Ring to manage his energy levels and decision-making. His schedule is highly structured, prioritizing sleep quality and morning breathing exercises to maintain performance in a high-pressure leadership role.

Why it matters

This profile illustrates the growing trend of 'biohacking' and data-driven productivity among corporate executives.

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Jason Henry for BI This as-told-to essay is based on a conversation with Tom Hale, the 57-year-old CEO of Oura Health , based in San Francisco. It's been edited for length and clarity. I became the CEO of Oura in March 2022. We make the Oura Ring , a smart ring that delivers personalized health data and insights to help people live more balanced lives. My career spans more than 30 years in technology and consumer products, including serving as president of SurveyMonkey . Business Insider's Power Hours series gives readers an inside look at how powerful leaders in business structure their workday. Reach out to editor Lauryn Haas to share your daily routine. Here's what a typical day in my life in San Francisco looks like. 5 a.m. — No alarm necessary I wake up around 5 a.m. every day without an alarm.

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