I'm the CEO of Midi Health. Walking all day and my daily Diet Coke keeps me sane.
Joanna Strober, CEO of Midi Health, shares her daily routine, which balances running a virtual healthcare platform for women with personal wellness habits like walking and listening to podcasts. She emphasizes the importance of preventative care and maintaining a structured schedule to manage the demands of leadership.
Why it matters
The profile offers insight into the life of a health-tech founder and highlights the growing focus on specialized virtual care for women in midlife.
Joanna Strober runs Midi Health, a virtual care platform for women in perimenopause and menopause. Ian Tuttle for BI This as-told-to essay is based on a conversation with Joanna Strober, the 58-year-old cofounder and CEO of Midi Health , a virtual care platform dedicated to modernizing women's healthcare. She is based in Los Altos Hills, California. This story has been edited for length and clarity. I'm the founder and CEO of Midi Health . We started the company to bridge the gap in healthcare by providing specialized, insurance-covered care for women in their 30s, 40s, 50s, and 60s. For many years, I didn't have time to take care of myself. Taking care of three kids and working was not easy. It was all-encompassing. I had a big wake-up call when I was 44 years old and had a small fall and fractured my shoulder.
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