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Business Insider·3 min read·easy

I'm the CEO of Hatch. I wake up to my sunrise alarm and tap out of the day by 9 p.m. — here's my routine.

I'm the CEO of Hatch. I wake up to my sunrise alarm and tap out of the day by 9 p.m. — here's my routine.
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Ann Crady Weiss, CEO of the sleep technology company Hatch, shares her daily routine, which emphasizes intentional morning habits and a strict evening wind-down. She highlights the importance of avoiding phone usage immediately upon waking to maintain productivity and mental clarity.

Why it matters

The article offers insight into the lifestyle habits of tech executives, reflecting a growing trend of 'wellness-focused' leadership in the business world.

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Ann Crady Weiss. Courtesy of Hatch This as-told-to essay is based on a conversation with Ann Crady Weiss, the CEO of Hatch, a sleep and rest company based in the Bay Area. The following has been edited for length and clarity. I've been an entrepreneur since 2005. I started out as a corporate securities lawyer, then moved into business. My first company was in the parent-baby space: I started a social network called Maya's Mom in 2006, before Facebook was open to anyone other than college kids and MySpace was all the rage. I sold it to a division of Johnson & Johnson . My husband, Dave Weiss, whom I met during the acquisition process, and I founded the sleep device company Hatch Baby in 2014 and, in 2020, the smart alarm maker Hatch .

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