I'm Done with Mullvad
A Mullvad VPN user has publicly announced they are canceling their subscription following revelations that the company's CEO donated to a controversial ethnonationalist political party. The user argues that the donation contradicts the company's stated values of a free and open society.
Why it matters
It highlights the growing consumer demand for corporate alignment between a company's public branding and the private political activities of its leadership.
For a long time, Mullvad VPN stood as the embodiment of a perfect privacy-focused company. From innovative features and data minimization to responsible marketing, Mullvad checked every box that mattered. It almost appeared that the company was immune to criticism.
The recent revelation that Mullvad’s other CEO Daniel Berntsson had donated 5 million SEK to an ethnonationalist Örebro Party shattered the image of a flawless company.
The donation had crossed the line of what many people are willing to tolerate. It felt infuriating knowing that a part of my subscription money had helped this political party to exist in its current form. This single donation accounted for 72% of the party’s income in 2025.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in