‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-VHS movie in 20 years
Director Robert dos Santos has released his new film, 'This Is How the World Ends,' exclusively on VHS to challenge the dominance of digital streaming and AI-driven content. He views the physical format as a way to create an exclusive, human-centric experience for his audience.
Why it matters
The project serves as a cultural critique of modern media consumption and the perceived loss of value in art that is easily accessible through digital platforms.
‘I want people to feel something that’s imperfect’ … dos Santos with the VHS of his film This Is How the World Ends. Photograph: Migal Van As View image in fullscreen ‘I want people to feel something that’s imperfect’ … dos Santos with the VHS of his film This Is How the World Ends. Photograph: Migal Van As Movies Interview ‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-video movie in 20 years Stuart Heritage Robert dos Santos decided to make his first film after being held at gunpoint once too often. The resulting drama, only available on VHS, is a broadside against AI: ‘Someone once said that if your mum can do it, it doesn’t have value’
The article provides a profile of an artist's unique creative choice without taking a political stance.
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