I'm a founder and decadelong Microsoft engineer. Here's who I'd hire to lead the next stage of AI.
Former Microsoft engineer Rob Collie argues that businesses should stop relying on off-the-shelf AI and instead customize models to fit their specific operations. He suggests empowering internal 'crafters' to lead the AI transition within companies.
Why it matters
This perspective challenges the current trend of enterprise AI adoption, suggesting a more hands-on, strategic approach to digital transformation.
Rob Collie, a former Microsoft engineering leader, discusses how to most effectively adopt AI as a business and who should lead the transition in a company. Rob Collie Rob Collie, a veteran Microsoft engineer, discusses how to successfully integrate AI as a business. Collie emphasizes the importance of customizing AI models to fit a company's unique operations. Collie said that a company needs to identify its "crafters" and let them lead the AI transition. This as-told-to essay is based on a conversation with Rob Collie, a former Microsoft engineering leader. Collie's book about organizational AI strategy, "Fair Game," will be published on August 11. This interview has been edited for length and clarity.
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