I'm a composer and producer, and I wrote the theme song for the 2026 World Cup. I was blown away when it was chosen.
Zach Golden, a creative director at UMPG Audio Branding, shares his experience composing the theme song for the 2026 FIFA World Cup. He details his career path from audio engineering student to leading major international branding projects.
Why it matters
It provides insight into the specialized field of audio branding and the creative processes behind major global sporting events.
Zach Golden wrote the theme song for this year's World Cup. Courtesy of Zach Golden Zach Golden is a 37-year-old creative director at UMPG Audio Branding. He led the composition of the theme song for the FIFA World Cup 2026. The goal was to make listeners feel as if they were at the stadium, watching the game in person. This as-told-to essay is based on a conversation with Zach Golden . It has been edited for length and clarity. When the first game of the 2026 World Cup was played, I got everything ready and set up in my living room to watch it. There was no way I was going to miss the start of the game, because I knew I'd be hearing the theme song I had spent months composing.
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