'I'm 96 and have 15 million followers': The grannies taking over TikTok
Older women are finding fame and financial independence on social media platforms like TikTok and Instagram. These 'granfluencers' are using their platforms to challenge stereotypes about aging while earning income to support their retirement and families.
Why it matters
This trend highlights the evolving role of social media in providing economic opportunities for the elderly and shifting cultural perceptions of aging.
Image source, Grandma Droniak Image caption, Grandma Droniak pays for her care home fees with the money she makes from brand deals on social media
Ninety-six-year-old Lillian Droniak, known as Grandma Droniak to her social media followers, went viral in June after claiming her retirement home had threatened to evict her for throwing parties.
The home later confirmed the threat, but reached a settlement with Droniak that allowed her to keep partying – but not supply alcoholic drinks.
With 15 million followers, Droniak has turned her personality into a lucrative business, earning enough from social media to cover her nursing home fees of $12,000 (£9,000) a month.
The Connecticut grandma is one of many older women finding unexpected fame online, with most of their audiences often young enough to be their grandchildren.
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