I left college to be an AI content creator for older adults. Now I make six-figures a month from brand deals — here's how.
Maverick Maltin, a 19-year-old who dropped out of college, has built a six-figure monthly income as an AI content creator. He attributes his success to leveraging AI tools and focusing on specific content strategies for older audiences.
Why it matters
The story illustrates the shifting landscape of career paths for Gen Z, where AI proficiency and social media content creation can replace traditional corporate or academic trajectories.
Maverick Maltin left college after one year to become an AI content creator. Courtesy of Maverick Maltin Maverick Maltin, 19, left college in May 2025 to become a full-time AI content creator. His AI content business has generated around six figures a month for the last few months. He shares the video hook strategy and content formula behind his rapid growth. This as-told-to essay is based on conversations with Maverick Maltin, a 19-year-old AI content creator who travels full-time. His words have been edited for length and clarity. Business Insider reviewed financial documents supporting the earnings described in this story. When I was younger, my dad was in tech and always gave me the latest technology to try out. That's how I was first introduced to AI and ChatGPT . In 2024, after I graduated from high school, I went to Arizona State University, planning to study digital marketing.
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