I launched a walking tour company with $3,600 and was able to replace my six-figure full-time income. These 3 tips helped me grow the business.
Paul Whitten details his transition from a corporate role at Amazon to running a successful Nashville-based walking tour company. He attributes his business growth to finding a specific niche and prioritizing high-quality customer experiences.
Why it matters
Offers insights into entrepreneurship and the 'side hustle' economy, illustrating how small capital investments can lead to full-time income replacement.
Paul Whitten is the founder of Nashville Adventures, a walking tour company. Landon Edwards for BI Paul Whitten created Nashville Adventures, a history and walking tour company in Nashville. He launched it on nights and weekends while working at Amazon; it is now his full-time job. Finding a niche and customizing his guests' experience are two ways he's grown the business. This as-told-to essay is based on a conversation with Paul Whitten, 37, the founder of Nashville Adventures. It's been edited for length and clarity. I run history and walking tours here in good ol' Music City. I left a great job at Amazon in early 2024 to start my walking tour company in Nashville, where my wife and I moved in 2021. My wife thought I was crazy for doing this, but it's grown every year by triple digits.
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