I find it quite demoralising in store - why I do all my shopping online
The article explores the shift toward online shopping, highlighting the frustrations plus-size consumers face with physical retail sizing and accessibility. It notes that Primark is responding to these trends by launching a home delivery service to compete with fast-fashion rivals.
Why it matters
It reflects broader shifts in consumer behavior and the ongoing decline of traditional high-street retail models.
Image source, Jess Bacon Image caption, Jess says returning online purchases is less hassle than shopping in person
Jess Bacon does all her clothes shopping online.
As a plus-size woman, she finds the size ranges available in stores unreliable. "The sizing in store is notoriously bad. I find it quite demoralising in store," she says.
"The average size woman in the UK is a size 14 or a size 16. I think a lot of people just don't feel seen or represented," says the 29-year-old from Peterborough.
Jess, a culture journalist and author, finds shopping online "much quicker than going into a store, paying for parking, trying things on".
And she feels posting back items that don't fit is less hassle than returning in store, while frequent visits to her local post office give her "more of a community connection".
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