Business Insider·3 min read·easy

I earn $263,000 in annual revenue from my Substack side hustle. It's an incredible bonus to my writing career.

I earn $263,000 in annual revenue from my Substack side hustle. It's an incredible bonus to my writing career.
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Freelance writer Amy Suto shares how she and her partner built a $263,000 annual revenue business through their Substack newsletter, 'Make Writing Your Job.' The platform provides resources, job boards, and community support for writers looking to build sustainable careers.

Why it matters

This illustrates the growing trend of creators monetizing niche expertise and community-building through independent digital publishing platforms.

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Amy Suto. Courtesy of Amy Suto Amy Suto and Kyle Cords run a Substack that helps writers find freelance opportunities. "Make Writing Your Job" has 58,000 subscribers and brings in $263,000 in annualized gross revenue. They grew it mostly without paid ads, using free content, search, and social media. This as-told-to essay is based on a conversation with Amy Suto, a 32-year-old freelance writer based in San Francisco. It has been edited for length and clarity. I started my career in Hollywood as a TV writer. By 2020, I was ghostwriting memoirs and traveling the world with my partner, now husband, Kyle Cords, to work with clients. Kyle was also a freelancer. In June 2023, I started a Substack documenting the realities of being a working writer. People kept asking me, "How do you get these jobs?"

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