‘I don’t want to give my money to Fifa’: Toronto turns its back on the World Cup
Toronto residents and football fans are expressing frustration over high ticket prices for the 2026 World Cup, leading to poor sales for matches hosted in Canada. Despite initial excitement, many fans are choosing to boycott the event due to FIFA's pricing structure.
Why it matters
It illustrates a growing disconnect between global sporting bodies and local fan bases regarding the affordability and accessibility of major international events.
Men playing soccer at Nathan Phillips Square in downtown Toronto this week. Photograph: Eduardo Lima/EPA View image in fullscreen Men playing soccer at Nathan Phillips Square in downtown Toronto this week. Photograph: Eduardo Lima/EPA World Cup 2026 ‘I don’t want to give my money to Fifa’: Toronto turns its back on the World Cup For football fans in Canada, the initial prospect of the World Cup coming to town was thrilling – but hundreds of tickets remain unsold
The article focuses on consumer sentiment and market reality without taking a political stance.
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