I compared Chili's Big QP cheeseburger and McDonald's Quarter Pounder. One was a better value.
A Business Insider reporter compares the taste and value of Chili's new 'Big QP' burger against the McDonald's Quarter Pounder. The article highlights Chili's ongoing strategy of mimicking fast-food staples to drive sales growth.
Why it matters
It illustrates the competitive landscape of the casual dining sector as chains increasingly adopt fast-food pricing and menu strategies to capture market share.
Chili's Big QP tasted remarkably similar to McDonald's iconic Quarter Pounder. Erin McDowell/Business Insider Chili's is taking on McDonald's in the fast-food burger wars. Last year, the chain released its Big QP burger, a riff on the iconic McDonald's Quarter Pounder. I tried both burgers to determine which was the better value. Chili's has spent the past two years challenging fast-food chains like McDonald's with look-alike chicken sandwiches and burgers. In 2024, Chili's introduced the Big Smasher , a burger inspired by McDonald's Big Mac, claiming it offered twice the meat, and added it to the chain's 3-For-Me menu, which starts at $10.99. Then, in 2025, Chili's released the Big QP , a burger modeled after McDonald's Quarter Pounder that features similar toppings but a significantly larger beef patty. Finally, earlier this year, it updated its lineup of chicken sandwiches in a direct hit on McDonald's McCrispy sandwich .
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