I built a gadget to keep my kids off screens. Paul McCartney invested 3 times.

Ben Drury invented the Yoto player. Courtesy of Ben Drury Ben Drury noticed a stroller with a tablet holder while shopping for his oldest. He had a visceral reaction to that and started prototyping an audio player with no screen. Paul McCartney was an early investor in the business, which has reached millions of kids. This as-told-to essay is based on a conversation with Ben Drury , cofounder and CEO of Yoto . It has been edited for length and clarity . My company wouldn't exist without my kids. The idea started nearly 13 years ago, when I was shopping for a stroller in a London department store. One of the strollers had a built-in tablet holder. It made me feel sick in my stomach. This was a product designed for infants, not even toddlers. It felt wrong. I'm someone who loves gadgets and technology .