Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League
Hyundai Motor Company has signed a multi-year agreement to become the official automotive partner of the UEFA Champions League from 2026 to 2031. This partnership aims to leverage the global reach of European football to promote Hyundai's vehicle designs and brand vision.
Why it matters
This high-profile sponsorship signals Hyundai's aggressive marketing strategy to strengthen its brand presence in the European market.
OFFENBACH, Germany , Sept. 7, 2026 /PRNewswire/ -- Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level. It begins with the 2026/27 season, running to the end of the 2030/31 season.
Football is familiar ground. For almost 30 years Hyundai has supported the game at its highest levels, from the largest international tournaments to clubs and associations around the world. The UEFA Champions League extends that commitment to the pinnacle of European club football.
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