Hyderabad SARAS Mela records sales of ₹1.49 crore in two days
The SARAS Mela in Hyderabad has generated significant sales for rural women entrepreneurs and self-help groups over the course of its exhibition. The event provides a platform for artisans to showcase traditional products and reach urban consumers.
Why it matters
The event highlights the economic impact of government-supported initiatives for rural women and small-scale artisans.
The SARAS Mela at the HMDA Grounds on Necklace Road is drawing large crowds, providing rural women entrepreneurs and artisans a platform to showcase their products and expand their markets. The exhibition recorded sales of ₹89.26 lakh on Monday, its sixth day, with 54,556 visitors. On Tuesday, nearly 50,000 people visited the mela, generating sales of about ₹60 lakh, according to official sources.
Held from October 7 to 18 by the Society for Elimination of Rural Poverty (SERP), Telangana, the exhibition brings together rural women entrepreneurs and artisans mainly from self-help groups (SHGs) across the country, offering them an opportunity to showcase their products and reach urban consumers. A total of 205 stalls have been set up, displaying handloom sarees, handicrafts, traditional food products, millets and household items.
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