Huffer, the AI accusation and the question that remains
New Zealand model Elijah Timmins-Scanlon is in a public dispute with the fashion brand Huffer over the alleged unauthorized use of his likeness in AI-generated imagery. The case highlights the lack of clear legal protections for individuals regarding AI-generated likenesses under current copyright laws.
Why it matters
This case underscores the growing legal and ethical vacuum surrounding AI-generated content and the protection of personal identity in the digital age.
Share Story × Share Story Facebook Twitter Bluesky Reddit Email Linkedin Whatsapp Messenger Elijah Timmins-Scanlon, right, thinks AI was used to blend his likeness with another model, left. (Photos: Huffer, @elijah.majorr, Red 11. Graphic: The Spinoff) Aside from posting on Instagram, what can you do if you spot an AI image that you think looks like you?
The article presents both the model's claims and the company's defensive response, while citing legal experts to provide context.
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