Huawei Pura X Max shows 76.5% sales boom after iPhone Duo launch
Huawei's Pura X Max foldable phone has seen a 76.5% sales increase following the launch of Apple's iPhone Duo. Analysts suggest the price difference and hardware specifications, such as battery life and camera sensors, are driving consumers toward the Huawei device.
Why it matters
This indicates that Apple's entry into the foldable market may be stimulating broader consumer interest in the category rather than cannibalizing competitors.
Apple has recently launched the iPhone Duo – its first foldable, and while it is unclear how much this product will boost the company’s revenue, it is definitely increasing the Huawei Pura X Max sales. A tipster has revealed new details on this subject.
FixedFocus on Weibo reveals that Huawei Pura X Max sales increased crazily after the iPhone Duo launch. The wide foldable has been on the market for nearly six months.
The sales figure of the Pura X Max in the 29th week of 2026 (from July 13 to July 19) was recorded at around 600,000 units. However, this time the hike is more significant.
Per the leaked details, the company sold 50,000 to 60,000 more units than usual between September 10 and September 13 compared to the same period last week.
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