Huawei doubles down on smartphones as EV sales slow
Huawei is pivoting its consumer strategy back toward smartphones using proprietary 'LogicFolding' chips following a slowdown in the electric vehicle and global phone markets. The company aims to regain international market share despite ongoing U.S. trade restrictions.
Why it matters
Huawei's ability to manufacture its own chips is a critical indicator of China's technological self-reliance and the effectiveness of international trade sanctions.
BEIJING — Faced with a slowdown in the smartphone and car markets, Huawei's consumer business is choosing to focus on phones with homegrown chips.
The Chinese tech giant worked overtime to release its first smartphone — the Mate 90 series — using its own "LogicFolding" chip on Oct. 1, the country's "National Day" and a public holiday,
Ahead of the event, Huawei Executive Director Richard Yu told reporters the company aimed to recover its overseas market share, after U.S. restrictions in 2019 knocked the China-based company from a brief first place. Yu said that at the time, Huawei shipped more than 240 million smartphones in China and elsewhere — with a goal of 300 million units in 2019.
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