HOYTS Partners with GDC to Attain the Peak of Cinema
HOYTS has launched its new APEX cinema format in Melbourne and Karrinyup, featuring massive micro-perforated LED screens. The technology, developed with GDC, offers significantly higher contrast and immersion than traditional projection.
Why it matters
This represents a major technological shift in the cinema industry, moving away from traditional projection toward high-end LED display technology.
HOYTS hosted an experience showcase to debut its new APEX cinema at HOYTS Melbourne Central, and HOYTS second APEX screen at Karrinyup. Tricorne Premium LED screens form the visual centrepiece of APEX, HOYTS flagship premium cinema format, which integrates Dolby Atmos, premium seating, and purpose-designed lighting to deliver a unique and immersive movie experience.
The article is a standard industry press release/feature regarding new technology adoption.
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