Howard Stern Cuts SiriusXM Show to Once a Week, Inks HBO Max Deal for Streaming - The Hollywood Reporter
Howard Stern has signed a new three-year contract with SiriusXM, reducing his live show to once a week while expanding his content to include a new video version on HBO Max. The deal also includes a restructuring of his channel lineup and access to his historical archives.
Why it matters
This deal highlights the evolving strategy of legacy media personalities transitioning into multi-platform streaming and archival content models.
Howard Stern is returning to SiriusXM with one live show a week, plus a new deal with HBO Max.
Stern returns to his longtime SiriusXM Sept. 14 and will embark on one new show a week, airing Monday, down from two per week. Additionally, Stern will adapt his live SiriusXM show into a streamable episode for HBO Max, alongside extras. The Howard Stern Show on HBO Max will debut Sept. 17, with episodes released on Thursdays.
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