How Underrated Club Grew 400% in FY26: The D2C Streetwear Brand Nobody Saw Coming
Homegrown streetwear brand Underrated Club reported a 400% year-on-year revenue growth in FY26, reaching ₹10 crore. The brand attributes this success to strong customer loyalty, high-quality product offerings, and the strategic use of quick commerce channels.
Why it matters
This highlights the rapid scaling potential of D2C fashion brands in India and the increasing influence of quick commerce on retail distribution.
Homegrown streetwear label crosses ₹10 crore in revenue in FY26, recording 400% year-on-year growth driven by strong customer loyalty, category growth, and rising demand for premium everyday fashion.
The article is a straightforward business report based on company-provided growth figures.
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