How top brands are hunting for the next breakout influencer
Marketers are increasingly using AI-powered platforms and social listening tools to identify niche influencers and micro-communities. These tools allow brands to move beyond manual searches and find creators who align precisely with specific demographics and consumer needs.
Why it matters
As influencer marketing matures, brands are shifting toward data-driven discovery to maximize ROI and reach highly specific, engaged audiences.
Marketers at CMO Insider's "The AI Marketer: Creator and Influencer Edition" roundtable held during Advertising Week New York shared their strategies for discovering the next breakout influencer talent. Derek French A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter . Marketers are getting smarter about finding their next influencer partners . At a CMO Insider roundtable during Advertising Week New York, top marketers told us how they're using AI-powered platforms , social listening tools, and some surprisingly old-fashioned tactics to discover new creators and niche communities. Meredith Diehn, SVP of marketing at Goodwipes, said her company recently adopted the influencer discovery tool Modash, which has significantly reduced manual work in identifying potential partners, freeing up the team to review creators' previous content and determine whether they're a good fit. Goodwipes' searches using Modash are remarkably granular, Diehn said.
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