How to Watch the Apple September Event (2026)
Apple's upcoming September 2026 event is expected to feature the announcement of a long-rumored foldable iPhone and premium hardware updates. Due to manufacturing costs and a memory crisis, the company may delay the base iPhone 18 launch until spring 2027.
Why it matters
Apple's entry into the foldable market and shifts in its product release cycle significantly impact the global consumer electronics industry.
The event will be livestreamed on September 9 at 10 am Pacific (1 pm Eastern). You can watch the stream right here on this page, or on Apple’s website and YouTube channel. Apple will also stream the event on its Apple TV devices and Apple TV+ streaming service. Leaks and rumors have left just about everyone expecting news about Pro-level iPhones and a long-awaited Apple foldable device.
Since the Covid pandemic, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. WIRED will have reporters on the ground—you can follow along with all the action on our live blog, which will go live the morning of the event. WIRED will also have a roundup of everything the company announces for your perusal right after the event.
What to Expect
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