How to become a global pop star in India? Hybe India CEO spills the beans
Hybe India recently concluded a multi-city audition process to scout talent for a new India-based global girl group. The CEO, Damien Woochang Lee, expressed satisfaction with the high turnout and the diverse, holistic evaluation process used to select candidates.
Why it matters
This highlights the growing influence of the K-pop industry model in India and the globalization of entertainment talent scouting.
How does one get discovered to become a music star in India? For legions of young K-pop fans in India, the origin stories of their favourite idols, from rising through South Korea’s underground rap scene to being scouted by casting agents on the streets of their hometowns, have always held a near-mythical appeal.
Over the last three months, many fans have gotten to try their hand at giving the pop star dream a shot. Hybe, the global entertainment company behind K-Pop groups like BTS, TXT and LESSERAFIM, recently concluded a multi-city audition process through Hybe India to scout for aspiring musical talent in India, across cities, to form an India-based global girl group.
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