How the Shanghai Fest Is Tapping Into China's Film Tourism Boom
The Shanghai International Film Festival is highlighting the 'film-plus' trend, where Chinese movies are being used to boost domestic tourism. Local authorities are actively promoting travel to filming locations, which has seen significant increases in hotel bookings and flight traffic.
Why it matters
This strategy represents a significant economic recovery effort for the Chinese film industry and regional tourism sectors post-pandemic.
Much has been made of the Chinese film industry s struggles to recapture the heady days of its pre-pandemic box office records, but it appears a government-led push for film tourism has started to help the wider domestic economy recoup some of what has been lost at the multiplex.
The article reports on industry trends and economic data without taking a political stance.
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