How the new Apple Watches compare to the last-gen models
Apple has launched the Apple Watch Series 12 and Ultra 4, featuring the new S11 processor and enhanced health tracking capabilities. While the devices include significant internal upgrades and new AI-driven features, they maintain the same starting price points as their predecessors.
Why it matters
The release highlights Apple's strategy of integrating advanced AI processing into wearable hardware while maintaining consistent pricing to drive consumer upgrades.
Apple rolled out the Apple Watch Series 12 and Apple Watch Ultra 4 at the “Surprise and shine” event. The new watches feature sizable improvements to the health sensors and tracking, plus the ability to recite audio transcriptions and summaries, plus a ceramic case option for the Series 12. Despite the new features, the watches start at the same base price as their previous iterations. The Apple Watch Series 12 costs $399 for the aluminum version without cellular, and the Apple Watch Ultra 4 costs $799.
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