How The Golden State Valkyries Built A WNBA Business Powerhouse
The Golden State Valkyries have achieved significant business success in their first two seasons, setting WNBA records for ticket sales and attendance. The franchise's growth is attributed to a strategic approach to brand positioning and fan engagement.
Why it matters
Demonstrates the commercial viability and rapid growth potential of women's professional sports franchises in major markets.
The Golden State Valkyries are in the midst of a playoff run, but their success this season extends well beyond the court.
Just two seasons into the franchise's existence, the Valkyries have transformed themselves from an expansion team into one of the WNBA's most compelling business stories.
The Valkyries set a benchmark for the rest of the league when they secured over 12,000 season ticket holders in 2026, exceeding a record the organization set the previous season. Furthermore, the season ticket holders for the Valkyries have renewed at over a 90% rate year-after-year.
Additionally, the Valkyries are the only franchise in WNBA history to sell out every home game in each of its first two seasons, welcoming 794,816 fans into Chase Center since the team's first regular season game in May 2025.
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