How 'The Diary of a CEO' star Steven Bartlett avoids burnout

Steven Bartlett said staying curious about his interview subjects is critical to his success. Frederic J. Brown / AFP via Getty Images Steven Bartlett said he's setting up his company to last for 50 years by avoiding burnout. He carefully picks his podcast guests to ensure he's genuinely interested in them. He also maintains control of his holding company, Steven.com, so he can call the shots. How can I avoid burning out? That's a big question facing many creators — and other entrepreneurs — as they look to scale up their businesses. Star podcaster Steven Bartlett has thought a lot about how he can extend his business longevity. The host of "The Diary of a CEO" said he approaches decision-making with the goal of lasting for 50 years — and it comes down to how he picks guests for his show.