How Thailand's Pattaya City tried to shed its sex tourism hub reputation
Pattaya, Thailand, continues to struggle with its global reputation as a sex tourism hub despite local government efforts to rebrand the city for families. The city is currently under scrutiny following a high-profile murder case involving an Australian national.
Why it matters
This highlights the challenges cities face when attempting to pivot their economic and cultural identity away from long-standing, controversial industries.
Pattaya is known for its sex work industry. ( Supplied: Marcus Woodhouse )
The report provides a balanced view of the city's rebranding efforts and the reality of its nightlife industry through expert commentary.
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