How Teen ‘After-Prom’ Kings in LA Monetized the High School Rager
MyPlots is a rapidly growing event promotion and ticketing app founded by a young entrepreneur that has become a staple for Los Angeles youth culture. The platform allows promoters to manage events and sell tickets, capturing a significant share of the local party scene.
Why it matters
The success of MyPlots illustrates how niche social platforms can monetize youth culture and disrupt traditional event management through mobile-first, community-driven features.
Schwartz is the founder and CEO of MyPlots, a party promotion and ticketing company he started after throwing a series of legendary ragers in Los Angeles beginning at the precocious age of 14. He’s been building a cult of personality since high school, teasing his parties on Instagram and Snap to create FOMO and then packaging highlights in Reels and Stories afterward. “He was like The Great Gatsby,” says Zane Harwin, a 19-year-old former high school classmate of Schwartz’s who now does marketing for MyPlots. “That’s what we would all call him.” Harwin has traveled to New York with Schwartz for the party, and to try to raise money for their app. He’s wearing a $500 white Chrome Hearts T-shirt, a 424 jacket, and a claspless silver “permanent” bracelet he got at Coachella.
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