How Sonos rebooted itself
Sonos CEO Tom Conrad discusses the company's recovery following a disastrous 2024 app redesign and the launch of their new 'Sonos 27' platform. The conversation covers corporate restructuring, product strategy, and the challenges of smart home integration.
Why it matters
It provides insight into how a major consumer tech brand manages crisis recovery and pivots its product ecosystem.
Today, I’m talking with Tom Conrad, the CEO of Sonos. Tom and I have known each other for a long time — he was the chief technology officer of Pandora, VP of product at Snap, and the chief product officer of Quibi. He was also on the board at Sonos during its disastrous 2024 app redesign that threatened to crash the entire brand. Tom took over as interim CEO to right the ship during that period, and then took the permanent role just about a year ago. As you’ll hear him say, he thinks Sonos is fully out of that period now, and on to its next chapter with a huge product and platform launch called Sonos 27 . Verge subscribers, don’t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head here . Not a subscriber? You can sign up here .
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