How Pauline Hanson courts UK’s far-right – and builds a global brand – with ‘pseudo events’ and publicity stunts

Australian politician Pauline Hanson is conducting a UK tour characterized by meetings with controversial far-right figures. Experts suggest these events are calculated publicity stunts designed to build her global brand and generate media scandal.
Why it matters
The strategy highlights how political figures leverage fringe media and controversial associations to bypass traditional gatekeepers and gain international visibility.
Pauline Hanson meet-and-greets in the UK have so far included pop star turned radical-right royalty, Holly Valance, Reform UK officials and far-right activist and convicted criminal, Tommy Robinson./Getty Images Pauline Hanson meet-and-greets in the UK have so far included pop star turned radical-right royalty, Holly Valance, Reform UK officials and far-right activist and convicted criminal, Tommy Robinson./Getty Images One Nation How Pauline Hanson courts UK’s far-right – and builds a global brand – with ‘pseudo events’ and publicity stunts The One Nation leader is set to be interviewed by Tommy Robinson as part of a media strategy that seems designed to seek scandal – and reach millions
The article uses loaded language like 'radical-right royalty' and 'pseudo events' to frame the subject's actions as manipulative and illegitimate.
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