How parents can help kids save and invest
A recent survey indicates that Gen Alpha children are increasingly entrepreneurial, with many participating in resale markets and managing their own digital finances. Financial experts suggest that parents should use this interest to teach long-term saving and investment habits.
Why it matters
As digital-native generations gain financial autonomy earlier, new strategies for financial literacy and parental guidance are becoming essential.
Kelly Pedersen was recently surprised to find out his 14-year-old daughter had thousands of dollars sitting in her digital wallet .
"She does all this entrepreneurial stuff . She has a lemonade stand where she's making — like on a Saturday she'll make four or five hundred dollars," he says. That hasn't stopped her from acting like a kid, he says: "she goes to Starbucks and asks me for 10 bucks."
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