How one founder’s bet on ‘the old school web’ is paying off

Former Meta engineer Craig Campbell has chosen to build a traditional website rather than follow the current industry trend of launching an AI startup. Despite pressure from investors to capitalize on the AI boom, Campbell is betting on the enduring value of the 'old school web.'
Why it matters
This highlights a counter-cultural movement in the tech industry that questions the sustainability and necessity of the current AI-centric investment climate.
A good time with old maps. | Image: Past Maps Craig Campbell walked away from the river of investor money flowing into AI to create, of all things, a website. Sure, Campbell probably could have started an AI company. He's a former engineer at Meta and an experienced tech founder who in 2022 sold his last venture - an e-commerce tool for businesses that use Shopify - right as the AI boom was booming. "I had my prior VC investors breathing down my neck, going 'start something else. We'll write you a blank check.'" He had other ideas. People generally aren't rushing to get into the website business, what with the Google Zero event horizon approaching. Campbell was undeterred and has gro … Read the full story at The Verge.
The article presents a narrative about a founder's choice, framing it as a deliberate, contrarian business strategy.
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