How Olinia Turns Mexico's EV Ambition into Reality

The Mexican government has launched Olinia, a state-backed EV brand designed to provide affordable, locally produced electric vehicles for the domestic market. The first model, the Olinia 1, is expected to enter mass production in 2027 with a target price of approximately $8,500.
The EV market in Mexico has exploded in the last three years, with the vast majority of cars sold there being manufactured in China— 90 percent in 2025 . However, Mexico is one of the world’s biggest manufacturers of cars and car parts, and policymakers want to capture a piece of the action.
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