How Nutella maker Ferrero is spending billions to build a candy empire in America
Ferrero, the Italian confectionery giant behind Nutella, is aggressively expanding its US presence through acquisitions and infrastructure investment. The company is localizing its strategy by creating products specifically tailored to American consumer tastes.
Why it matters
It illustrates how global food conglomerates are adapting their business models to capture market share in the highly competitive US snack industry.
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American…
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