How Mitchell Ong grew a nine-outlet Hokkien mee chain
Mitchell Ong has rapidly expanded his 'Shiok Hokkien Mee' chain from a single stall to nine outlets in three years while overcoming significant personal hardship. Despite the recent loss of his mother, Ong remains focused on scaling his business and improving employee welfare.
Why it matters
The story highlights the resilience of small business owners and the challenges of scaling traditional hawker food businesses in Singapore.
Mitchell Ong of Shiok Hokkien Mee at his newest outlet in Serangoon Central.
Listen Summarise Mitchell Ong grew Shiok Hokkien Mee from one stall in 2023 to nine outlets by 2026, aiming for 15 outlets and expansion into premium and halal brands. He overcame a tough childhood and family struggles, using hard work and lessons from his father to build his business and pay his mother's medical bills. Ong values family and employees, pays above-market wages, and plans to expand his brand regionally, aspiring to be the leading Hokkien mee chain in Singapore and beyond. AI generated
SINGAPORE – When a coffee shop stall became available in Serangoon Central, Mitchell Ong snapped up the lease for the ninth outlet of his Shiok Hokkien Mee chain. The location was near his family home, and he wanted his mother to see how far he had come in life.
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