How Jake Paul plans to use his social clout to take on the UFC

Jake Paul, pictured with brother Logan Paul, wants to use his fame to build out a combat sports giant. Bryan Bedder/Getty Images for Fanatics Jake Paul's company made a major M&A move as it looks to take on the UFC in combat sports. His playbook involves appealing to casual fans and ramping up content production. Analysts say it'll be tough to match the UFC's size and brand advantage, though. Jake Paul is testing the limits of creator clout with a new pro-fighting push. Paul is combining his company, Most Valuable Promotions, with the Professional Fighters League to take on the UFC. Analysts say it'll create a formidable challenger, though it will be tough to match the UFC's size and brand advantages. "We're not going to overtake UFC in the near term," MVP cofounder Nakisa Bidarian told Business Insider.