How Indian bathrooms are embracing colour, wellness and personalisation
Indian homeowners are increasingly prioritizing personalization, wellness, and vibrant design in bathroom renovations. Industry leaders note a shift toward smart technology, sustainable features, and expressive aesthetics in the Indian market.
Why it matters
This reflects broader trends in consumer behavior and the growing influence of the home improvement and wellness sectors in India.
For a while now, the bathroom has been more than just a functional space in the home. As tastes and lifestyles evolve, homeowners are paying greater attention to creating bathrooms that reflect their personality and sense of design.
Vibrant colours, warm metallics such as gold and bronze, wooden accessories, natural stones, handcrafted elements and 3D textures are making their way into washrooms, alongside smart toilets, digital showers and wellness-led features. As the bathroom becomes more personalised, brands are into concierge service. For instance, Kohler is looking to simplify the buying process through Concierge, its AI-powered, 24/7 digital assistant on WhatsApp, which helps consumers explore products and design ideas, and connect with the brand’s experts.
David Kohler, CEO of Kohler Co., who was in the country recently, weighs in on the charm of metallic finish and the evergreen love for bathtubs. Edited excerpts from an interview:
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