How Google is courting Hollywood to use its AI tools
Google is actively seeking to license intellectual property from major Hollywood studios to train its artificial intelligence models. While no deals have been finalized, the discussions highlight the tension between the tech industry's need for high-quality data and Hollywood's concerns over IP protection and labor relations.
Why it matters
The outcome of these negotiations will set a precedent for how AI companies interact with creative industries and intellectual property rights.
Tech giant Google has been quietly making overtures to the major studios as it tries to find ways to entice Hollywood to use its artificial intelligence technology. Google executives have approached representatives at Disney, Universal, Warner Bros. Discovery and other studios about licensing intellectual property to be used in AI models, according to three people familiar with the conversations who were not authorized to speak publicly about them. Nonetheless, no agreements have been reached yet, partly because of the complexities of the issues surrounding AI, as well as sensitivities around how Hollywood talent and unions would react, the sources said.
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