How Elon Musk's monetisation turned Kenyans on X into engagement farmers
The Kenyan online community 'Kenyans on X' has shifted from political activism to 'impression farming' to monetize their presence on the platform. This change is driven by X's ad revenue sharing program and Kenya's difficult economic climate.
Why it matters
This illustrates how global platform monetization policies can fundamentally alter local digital cultures and social discourse.
For decades, the digital collective known as Kenyans on X (KOT) was famous for its fierce, unyielding internet warfare. They were a virtual army capable of moving geopolitical needles, humbling global corporations, and defending the national honour with blistering wit.
Provides a sociological analysis of a digital trend without taking a political stance.
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