How Dwayne Johnson built an $800 million empire after his WWE success

Dwayne Johnson is one of the most amazing stories of a celebrity turned businessman who left the world of professional wrestling behind to amass an estimated fortune of $800 million. Known around the world simply as The Rock, the performer used the fame he built up during his WWE career as a springboard to opportunities in movies, television, production and consumer businesses. So his financial growth has been far beyond wrestling pay cheques.The strategy has been through a number of different phases. Johnson built a powerful personal brand in WWE, used that popularity to establish himself in Hollywood, and later created businesses using his name.