How Dropbox's co-CEO decides which meetings to skip
Dropbox co-CEO Ashraf Alkarmi shares his productivity strategy of identifying five core quarterly priorities to filter his time and meeting attendance. By delegating tasks outside these priorities, he maintains focus on high-impact business objectives.
Why it matters
Provides actionable leadership advice for executives and managers struggling with information overload and competing professional demands.
Ashraf Alkarmi said he'll skip meetings outside his core priorities. Richard Drury/Getty Images Dropbox co-CEO Ashraf Alkarmi chooses five areas each quarter where he can make significant progress. He said it has become a "filter" for how he spends his time. He said if he's invited to a meeting outside his core priorities, he'll skip it and send a delegate. It can be hard to stay focused on your priorities when constant pings and competing projects are pulling you in different directions. That's why Dropbox co-CEO Ashraf Alkarmi developed a simple system for keeping his biggest priorities front and center. His most basic productivity hack is to identify five things he needs to accomplish each quarter, and use it as his North Star of where he spends his time. "I pick things that I can make significant progress on in that quarter," Alkarmi said.
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