How Donkey Kong Toppled Atari
The article explores the history of Nintendo's Donkey Kong, detailing how its 1981 arcade success helped the company pivot from traditional games to electronic entertainment. It highlights how the game's popularity allowed Nintendo to challenge Atari's dominance in the home console market.
Why it matters
Understanding the origins of iconic gaming franchises provides context for the evolution of the multi-billion dollar video game industry and the shift in market leadership.
In July 1981, at the height of Pac-Man fever, Nintendo released its third stand up arcade game. This game, Donkey Kong, took over as the most popular arcade game in the world, but it had a lasting repercussions. It irreversibly changed the course of the home console market, and whether you know it or not, you are still feeling those effects today. Donkey Kong played a direct role in Nintendo toppling Atari.
The content is a historical retrospective on business and gaming history.
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