How do you get ChatGPT to notice your company? Enso raises $15M to find out
Israeli startup enso has raised $15 million to develop AI agents that help companies optimize their visibility in AI-generated search results. The platform monitors and experiments with how brands appear in responses from tools like ChatGPT and Perplexity.
Why it matters
As AI search replaces traditional links, businesses must adapt their marketing strategies to remain discoverable in synthesized AI answers.
Getting noticed online used to mean mastering Google search, buying ads and building a presence on social media. Now companies face another challenge: figuring out how to appear in answers generated by ChatGPT, Claude, Perplexity and Google’s AI tools — all while the algorithms behind traditional search and social media continue to change. Israeli startup enso is betting that AI agents can help companies keep up. The company has raised $15 million in a Series A funding round led by MoreTech Ventures, with participation from existing investor NFX as well as Phenomen VC and Gil Hirsch. The round brings enso’s total funding to $23 million. Founded in 2024 by Mickey Haslavsky, a co-founder of RapidAPI, enso develops AI systems designed to continuously experiment with ways of getting companies in front of potential customers.
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